The journey from BT Investment Management to Pendal

 
A new chapter in a continuing story

BT Investment Management (BTIM) changed its company name to Pendal Group (Pendal) on April 27, 2018.

Since listing on the Australian stockmarket (ASX:PDL) in 2007, BTIM had grown substantially into an independent global investment management firm, focused on delivering superior investment returns through active management.

The BT brand was owned by then major shareholder Westpac and was used under licence. At the same time Westpac operated a separate BT-branded business, BT Financial Group.

From 2015 Westpac began reducing its shareholding in BTIM (selling its last shares in mid-2020).

We believed it was the right time to establish our own name and brand, reflecting our success and independence while providing clarity on our ownership.

This has allowed us to build our own brand, based on delivering superior long-term investment returns from our clients with a performance culture that backs independent actions.

Read more about the Pendal brand.

 
Why Pendal?

Pendal was the name of BT’s original nominee company, established in 1971 to hold assets on behalf of its first prospective client, the Dalgety Pension Fund.

The brand name comes from reversing the first syllables of the fund name — Dal(gety) and Pen(sion).

We chose Pendal because it links our new name and brand to our heritage.

With our origins in BT’s original investment ethos some 50 years ago, Pendal launched a new, independent, investment-led future.

Read more about our company history.

 
What does a name change mean?

Since changing our name, Pendal has continued to operate a multi-boutique style business offering a broad range of investment strategies globally.

It’s been business as usual with no changes to our operational platform, relationships or contractual arrangements.

Read more about our investment capabilities.

We updated the names of our funds and the responsible entity and the investment managers of these funds.

We have since worked closely with our partners to reflect these new names through sales platforms, communications and marketing campaigns.

You can view a recent Pendal brand campaign below (and find more here):